Monitoring Customer Reviews

Bring your reviews into Paddl, read the AI sentiment and themes, catch compliance flags, and see who was on shift.

3 min readUpdated Today
reviewsreputationsentimentgoogletripadvisordeliverooinsightscustomer

What review monitoring does

Review monitoring brings your customer reviews into Paddl, reads each one with AI for sentiment and recurring themes, flags anything that matters for compliance, and links a review back to the shift it relates to. You get the picture in one place instead of checking each platform separately, and you can act on a trend before it dents your reputation.

It lives under Customer > Reviews.

Connecting your platforms

Click Connect Platforms (or Review Platforms in settings) to set up your sources:

  • Google Business Profile: choose the site, click Connect Google Business Profile, sign in with the Google account that manages the profile, then pick which of its locations is that site

  • TripAdvisor: choose the site and enter its TripAdvisor Location ID

  • Deliveroo is coming soon and will appear here once available

Once connected, Paddl imports recent reviews automatically. Use Sync now to pull the latest at any time, or Disconnect to remove a source.

Reading the dashboard

The Reviews page shows your average rating, recent volume, the share of positive sentiment and any compliance flags. Above the feed, once there are 3 reviews in the last 30 days, Paddy's analysis sets out what they add up to: reviews that mention a compliance matter such as food safety, a theme negative reviews keep coming back to, and a low or falling average rating. Most findings link to the reviews behind them, and it runs again every Monday. See Paddy's analysis. Filter the feed by platform or by sentiment to focus in.

What the AI adds to each review

Open a review to see:

  • Sentiment and themes such as food quality, service, hygiene, value, or wait time

  • Key phrases pulled from the text, and a short summary

  • On Shift, the staff and visitors who were working around the estimated visit time, so you have context for what the review describes

  • Related complaints logged near the same time, linked across so the full story is together

Compliance flags

Some reviews matter beyond reputation. Paddl raises a banner when it spots them:

Flag

What triggers it

Urgent

A mention of an allergic reaction or food-related illness, which needs immediate attention

Advisory

General hygiene or cleanliness concerns worth looking into

The Insights page goes deeper: a heatmap of ratings by day and time, theme trends over the last 30 days, and a comparison across your locations. It is where a pattern, a dip every Friday evening, or one site pulling the average down, becomes obvious enough to act on.

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